The LOVE Model
I’ve only recently discovered the writing of Nilofer Merchant by following HBR on twitter. This is article from 2009 is one that anyone in broadcasting can learn from. Understanding the five phases of the LOVE model gives you a framework to develop broadly beneficial relationships with the people who are most critical to the success of your business. The LOVE model helps you to understand how to move your best customers from merely transacting into the role of business advocate.
