Broadcasting is still acting like the narcissistic jerk on a date who only talks about himself and never listens. Such a bore! When will broadcasters start really listening to the people we care about most? The listener.
When you read the Internet guys approach to social media they all say some version of this – Stop “pushing” out messages and start “participating” in a conversation that will “pull” people to you. I had an air talent ask me the other day about what to do on Facebook or Twitter. They didn’t know what to write. I said no one needs you to write anything. No one is sitting and waiting for your post. If you want to start a conversation then ask a question, listen for answers and respond. When you respond you’ve started to engage. You know the old cliche’ -”Ask for advice and you have a friend for life”…it works.
Resist the urge to say “follow me on…, buy my stuff, listen to my show, like me on Facebook. Why should anyone care? What’s in it for them? It’s all about them! Have you provided context that might resemble a reason they should give you any of their valuable time? Just because they liked you on Facebook doesn’t mean they really like you.
Fred Jacobs blog said – “Learning how to communicate on Facebook is a key ingredient to achieve successful interactivity”.
Here’s the “how to do it” through a couple of resources that will help everyone develop a strategy for using internet tools like Facebook, Twitter, Tumblr etc.
Amy Porterfield has helped Tony Robbins and many other with Facebook. She did this hour plus talk on Problogger.com (another site everyone should read regularly) and it will give anyone the necessary strategy to tackle this platform. Notice right off the bat she talks about “superfans”. Sound familiar?
Then there is one of my favorites, Gary Vaynerchuk. With 900,000 followers on Twitter, a $60 million dollar wine business and clients like the New York Jets who pay $20-$30K a month for his advice on how to handle social media and engage football fans, he has credibility like few others…watch this never seen @cnn interview
Most questions on how to build a social media strategy will be answered with this information. Now go like someone else by solving a problem and stop worrying about how much you are liked by others.