It’s seems fruitless sometimes to search for solutions when as an industry we don’t fully understand the problem or want to admit there is one (just hire a couple of teenagers and we’ll be fine). If anyone in our industry is not familiar with Clay Christensen then they need to watch this video, “How to escape the innovators dilemma”, and then read his book. It will be the first step in creating a strategy that has a chance of succeeding. This is the best 14 minutes you will spend today.
Or this white paper from HBR – “How P&G Tripled Its Innovation Success Rate”. It explains how Procter & Gamble created a “new-growth factory”-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market.
Then finally watch Gary V one more time as he talks about “ninja units” as a way to get things done.
There is a common thread in these examples… separate “units” to address new challenges. In the words of Jack Nicholson in “A Few Good Men”…”You want answers? You want answers?” This is the answer…just maybe not the answer anyone wants to hear.